Emails that progress one step at a time

Write a welcome or nurture sequence with one goal and CTA per email, plus suggested timing and exit conditions. A compact direction to help the next screen feel deliberate, specific, and easy to remix.

Design and write a welcome or nurture email sequence that advances one primary action per email.

INPUT
Type and trigger: [welcome / onboarding / nurture / re-engagement; why recipients receive it]
Reader stage: [who they are, what they know and have completed]
Product/content facts: [real features, price, promised resources, available proof and limitations]
Goal and links: [overall goal, smallest next step, verified URLs; use placeholders if unavailable]
Sender and voice: [signature, tone, wording to avoid]
Optional count/cadence: [emails, intervals, reader time zone; propose four emails if unspecified]

METHOD
1. Confirm trigger, reader stage and deliverable value. Ask up to three essential questions and wait if needed. Mark other gaps [to supply]; invent no URLs or incentives.
2. Map each email's reader problem, goal, useful help, one primary CTA, suggested interval and exit condition. Fulfill the initial promise before asking for more. Give achievable small steps rather than repeating a sales pitch.
3. Write each email with two subject alternatives, one complementary preview line, complete body, one primary CTA and signature. Use short paragraphs with a clear next step on mobile. Link only to provided URLs or explicit placeholders.
4. Check facts, subject/body agreement and progression between emails. Stop relevant follow-ups after goal completion, unsubscribe or loss of trigger eligibility. Suggest rules without claiming automation has been configured.

DELIVER IN ORDER
A. Sequence map: number / trigger or interval / reader problem / goal / primary CTA / exit condition. Label intervals as suggestions to test.
B. Copyable emails: subjects A and B, preview, body, CTA label and URL, signature.
C. Launch check: missing links, facts or resources. Suggest one test variable and the behavior to observe, without fabricated performance rates.

BOUNDARIES
Do not impersonate a personal conversation, use fake Re: subjects, false scarcity, countdowns, testimonials or guarantees. Replace missing social proof with useful explanation. Keep one primary CTA. Deliver copy and rule suggestions without sending emails.

Adapted by this site from Corey Haines / marketingskills, emails (MIT): https://github.com/coreyhaines31/marketingskills/blob/main/skills/emails/SKILL.md .

fake Re: subjects, invented testimonials, false scarcity, multiple primary CTAs, guessed URLs, repetitive pitches, claimed automation or sending